Entertainment
Heinz jumps on Taylor Swift train with ‘Ketchup & Seemingly Ranch’
By Jake Beardslee · September 28, 2023
In brief…
- Taylor Swift was photographed eating chicken with ketchup and ranch at the Chiefs game.
- The moment went viral, boosting Travis Kelce jersey sales and sparking promotional campaigns.
- Heinz announcedm a limited run of 100 "Ketchup and Seemingly Ranch" bottles honoring "Traylor."
- Other brands such as Hidden Valley have jumped on ketchup and ranch trend.
Taylor Swift’s food choices at Sunday’s Kansas City Chiefs game have driven a flurry of social media attention and marketing campaigns.
The pop star was photographed enjoying chicken strips with ketchup and seemingly ranch dressing, while watching the game from a suite with KC tight end Travis Kelce’s family.
This viral moment has already boosted Kelce jersey sales and inspired some clever promotional campaigns. Now, Heinz has announced plans to release a limited run of “Ketchup and Seemingly Ranch” bottles.
Heinz revealed on Instagram that it will produce 100 special bottles combining its famous ketchup with ranch dressing. This hybrid concoction is a direct reference to the condiments Swift appeared to use during the game.
In an email statement to Today.com, a Heinz spokesperson indicated the 100-bottle release celebrates the union of “Taylor + Travis,” allocating 87 bottles for her and 13 for him.
The ketchup company, which supplies Arrowhead Stadium, is billing these limited-edition bottles as “In honor of #Traylor.”
Other brands have also jumped on the ketchup and ranch trend sparked by Swift’s meal choice. Hidden Valley Ranch posted an image of a ranch bottle with a red label reading “Tay + Trav.”
The Empire State Building even lit up in red and white in homage to the condiment combo.
While Heinz has yet to provide details on how to obtain the limited run of “Ketchup and Seemingly Ranch,” the brand promises more information for fans is coming soon.
The promotional bottles are likely to become coveted collector’s items among Swifties and Chiefs fans alike.
After Swift’s appearance at the game fueled dating rumors with Kelce, the viral moment of her dipping chicken in ketchup and ranch has inspired some creative marketing ploys.
For Heinz, it presented the perfect opportunity to engage with pop culture while promoting two of its top products. Fans eager to get their hands on the exclusive “Ketchup and Seemingly Ranch” can expect an announcement from Heinz soon.