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Nostalgic America

NBC’s Broadcasting Giants: The Personalities Who Revolutionized TV

By Bruce Berns · November 5, 2024

In the vast landscape of American television history, NBC stands as a towering beacon of innovation, talent, and cultural influence.

From the groundbreaking journalism of the Huntley-Brinkley Report to the infectious energy of Laugh-In, NBC's programming shaped how Americans consumed both news and entertainment. The network's remarkable journey features an all-star cast of television pioneers, including Barbara Walters, who shattered glass ceilings in broadcast journalism, and Hugh Downs, whose steady presence helped define morning television.

Through iconic shows, unforgettable personalities, and historic broadcasts, NBC didn't just report on American culture – it helped create it.  Getty Images / Nostalgic America, Inc.

Rowan & Martin’s Laugh-In

Rowan & Martin’s Laugh-In was a revolutionary comedy show that aired on NBC from 1968 to 1973.  Getty Images / Nostalgic America, Inc.

Laugh In was Hosted by Dan Rowan and Dick Martin

The show was known for its fast-paced, joke-filled style, featuring sketches, one-liners, and political satire. It introduced catchphrases like “Sock it to me!” and helped launch the careers of stars like Goldie Hawn and Lily Tomlin. With its psychedelic visuals and unpredictable humor, Laugh-In captured the spirit of the late 1960s and early 1970s. The show’s innovative format influenced the development of modern sketch comedy, making it a cultural phenomenon during its run.  Getty Images / Nostalgic America, Inc.

Barbara Walters

Barbara Walters was a trailblazing broadcast journalist whose career spanned over five decades. She became the first female co-host of a network evening news program with ABC’s Evening News in 1976 and later co-created and co-hosted The View. Walters was renowned for her groundbreaking interviews with world leaders, celebrities, and influential figures, including interviews with every sitting U.S. president from Nixon to Obama. Known for her ability to ask tough yet empathetic questions, she changed the landscape of TV journalism and paved the way for future generations of female journalists. Walters retired in 2014, leaving a lasting legacy.  Getty Images / Nostalgic America, Inc.

Macy's Thanksgiving Day Parade

The Macy's Thanksgiving Day Parade is an annual tradition in New York City, held every Thanksgiving since 1924.  Getty Images / Nostalgic America, Inc.

Organized by Macy’s department store

The parade features massive character balloons, elaborate floats, marching bands, and celebrity performances. It’s broadcast nationally, drawing millions of viewers who tune in for the spectacle. Iconic balloons like Snoopy and Spider-Man have become part of the American holiday experience. The parade culminates with the arrival of Santa Claus, signaling the start of the Christmas season. It’s a beloved event that blends music, entertainment, and holiday spirit, creating cherished memories for families across generations.  Getty Images / Nostalgic America, Inc.

Hollywood Squares

Hollywood Squares is a classic game show that aired from 1966, featuring a giant tic-tac-toe board with celebrities in each square. Contestants took turns choosing a star, who answered questions with witty remarks. The player then guessed if the response was correct, aiming to get three in a row. Known for its humor and lighthearted banter, the show featured stars like Paul Lynde, who became a fan favorite with his comedic style. Hollywood Squares combined the fun of a game show with the charm of celebrity interactions, making it a staple of daytime television and a fan favorite.  Getty Images / Nostalgic America, Inc.

Hugh Downs Hosts The Today Show

Hugh Downs served as a co-host of NBC’s The Today Show from 1962 to 1971, bringing a warm and steady presence to the morning news program. During his tenure, he helped solidify the show’s format of blending hard news, interviews, and lighter segments. Downs’ approachable style and journalistic integrity made him a trusted figure for viewers, contributing to the program’s success and longevity. He balanced serious interviews with more playful moments, making him a versatile broadcaster. Downs’ influence on morning television extended beyond his time on Today, shaping the show’s format and setting a standard for future hosts.  Getty Images / Nostalgic America, Inc.

Huntley-Brinkley Newscast

The Huntley-Brinkley Report was a groundbreaking NBC evening newscast that aired from 1956 to 1970, co-anchored by Chet Huntley in New York and David Brinkley in Washington, D.C. Their contrasting styles—Huntley’s straightforward delivery and Brinkley’s wry commentary—created a dynamic partnership that resonated with viewers.  Getty Images / Nostalgic America, Inc.

The Huntley-Brinkley Report

The program was known for its thorough coverage of major events like the civil rights movement, the space race, and the Vietnam War. The sign-off phrase, "Good night, Chet. Good night, David," became iconic. The Huntley-Brinkley Report set a high standard for television journalism, establishing a model for future news broadcasts.  Getty Images / Nostalgic America, Inc.

Joe Garagiola

Joe Garagiola was a former Major League Baseball player turned popular broadcaster, known for his warmth and humor. After his playing days, he joined NBC Sports as a baseball announcer and became a co-host on The Today Show. Garagiola’s easygoing style and love for storytelling made him a fan favorite. He brought a personable touch to sports coverage, from calling World Series games to interviewing baseball legends. Beyond sports, he advocated against the use of tobacco in baseball, reflecting his commitment to public health. Garagiola's impact on sports broadcasting and his friendly TV presence made him a beloved figure.  Getty Images / Nostalgic America, Inc.

Martin Mull

Martin Mull is a versatile comedian, actor, and musician known for his dry, satirical humor. He gained fame with the mockumentary-style show Fernwood 2 Night, a parody of local talk shows. Mull’s career includes memorable roles in TV shows like Roseanne and Veep, as well as appearances in films. His comedic style blends wit with a touch of absurdity, making him a unique presence in comedy. Beyond acting, Mull is also an accomplished painter, adding another dimension to his creative talents. He remains a respected figure in the comedy world for his originality and clever humor.  Getty Images / Nostalgic America, Inc.

Jane Pauley co-hosted NBC’s The Today Show

Jane Pauley co-hosted NBC’s The Today Show from 1976 to 1989, bringing a blend of professionalism, warmth, and intelligence to morning television. She became a role model for women in journalism, balancing serious news with lighter human-interest stories.  Getty Images / Nostalgic America, Inc.

The Today Show Hosted by Jane Pauley

Barbara Walter's thoughtful interviews helped solidify Today as a morning staple. Her presence marked an era of stability and growth for the show, appealing to a wide audience. After leaving Today, she continued to have a successful career in broadcasting further cementing her legacy as a respected TV journalist.  Getty Images / Nostalgic America, Inc.

NBC New Year’s Broadcasts

NBC’s New Year’s broadcasts have been a staple of holiday television, bringing live coverage of New Year’s Eve celebrations, particularly from Times Square in New York City. With music performances, celebrity guests, and the iconic ball drop, NBC’s broadcasts capture the excitement and anticipation of the new year. Hosted over the years by various anchors and personalities, including Carson Daly, these broadcasts offer viewers a mix of entertainment and tradition. NBC’s coverage has become part of many American families’ New Year’s Eve celebrations, providing a festive way to ring in the new year with viewers across the country.  Getty Images / Nostalgic America, Inc.

Matt Lauer

Matt Lauer was a prominent television host who served as co-anchor of NBC’s The Today Show from 1997 until 2017. Known for his polished style and rapport with viewers, Lauer conducted interviews with presidents, celebrities, and newsmakers. His tenure was marked by successful ratings and high-profile coverage of major events. However, his career came to an abrupt end in 2017 when he was fired over allegations of sexual misconduct. The scandal significantly impacted his legacy and prompted broader conversations about workplace behavior in the media industry. Lauer’s departure marked a major shift for NBC and Today.  Getty Images / Nostalgic America, Inc.

Tony Kubek and Bob Costas Announce the NBC Baseball Game of the Week

Tony Kubek and Bob Costas were a dynamic announcing duo for NBC’s Baseball Game of the Week during the 1980s. Kubek, a former player, brought insightful analysis, while Costas’s passion for the game and smooth delivery complemented the broadcasts. Together, they helped make Game of the Week a must-watch for baseball fans, delivering detailed commentary and memorable calls. Their chemistry in the booth highlighted NBC’s commitment to high-quality sports coverage, making them beloved voices of the game. Their work contributed to the golden age of televised baseball, building a legacy of engaging and informative sports broadcasting.  Getty Images / Nostalgic America, Inc.

Willard Scott

Willard Scott was a beloved weatherman and TV personality, best known for his time on NBC’s The Today Show. He brought warmth and humor to weather reporting, often spotlighting centenarians celebrating their 100th birthdays. Known for his joyful personality, Scott also originated the role of Ronald McDonald for McDonald’s commercials. His ability to connect with viewers made him a favorite, blending lighthearted moments with community spirit. Scott’s signature sign-off, “Have a great day, wherever you are,” became his trademark. He retired from Today in 2015, leaving behind a legacy of kindness and a joyful approach to television.  Getty Images / Nostalgic America, Inc.