Business
Ranch-flavored Burt’s Bees lip balm sells out quickly
By Jake Beardslee · January 18, 2024
In brief…
- Burt's Bees launched a limited-edition lip balm collection inspired by ranch flavors.
- The Burt's Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack featured ranch, celery, carrot, and buffalo sauce flavors.
- Burt's Bees timed the launch around football season and ranch-flavored recipes trending.
Burt’s Bees and Hidden Valley Ranch recently collaborated to launch a limited-edition collection of ranch-flavored lip balms. The Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack featured four balms inspired by Hidden Valley Ranch flavors - Ranch, Crunchy Celery, Fresh Carrot and Buffalo Sauce.
The novelty lip balms were designed to deliver the taste of Hidden Valley’s signature ranch dressing, vegetables and spicy buffalo wings in lip care form. Though not intended for consumption, the balms aimed to evoke the flavors in an amusing way.
The quirky cross-branded product launch quickly went viral among fans of both Burt’s Bees and Hidden Valley Ranch. The lip balm four-pack sold out shortly after launching last week, much to the disappointment of customers who were unable to purchase the limited-edition item.
Burt’s Bees acknowledged the rapid sell-out on their website, noting “this one sold out fast!” The brand suggested signing up for notifications about future limited-edition releases.
The lip balm release was strategically timed around football season and social media trends of “ranch-themed” recipes. However, Burt’s Bees appears to have underestimated consumer demand for the ranch-inspired balms.