Business
Super Bowl commercials: Where 30 seconds makes celebs $10 million richer
By Jake Beardslee · February 9, 2024
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Super Bowl commercials: Where 30 seconds makes celebs $10 million richer
Come Super Bowl Sunday, brands are willing to shell out tens of millions of dollars for a mere 30 seconds of airtime with over 100 million people tuned in. Arnie Papp/Wikimedia![](https://lightwavereports.com/media/pages/super-bowl-commercials-where-30-seconds-makes-celebs-10-million-richer/fa2c82f566-1712428001/800px-ben_affleck_-35813532790.jpg)
Ben Affleck
Ben Affleck scored close to $10 million for his 2023 Dunkin' ad. The spot helped boost sales to record levels the next day. Gage Skidmore from Peoria, AZ, United States of America/Wikimedia![](https://lightwavereports.com/media/pages/super-bowl-commercials-where-30-seconds-makes-celebs-10-million-richer/cbe6e68f69-1712428006/larrydaviddec09.jpg)
Larry David
Larry David also got $10 million for his 2022 FTX ad before the company's collapse. Angela George/Wikimedia![](https://lightwavereports.com/media/pages/super-bowl-commercials-where-30-seconds-makes-celebs-10-million-richer/ec255f6013-1712428010/super_bowl_rings_on_display.jpg)
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