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Trump’s Tariffs Push Louis Vuitton Maker to Explore More U.S. Production

By Jake Beardslee · April 15, 2025

Louis Vuitton Owner LVMH Considers U.S. Manufacturing Move Amid Tariff Threats

Luxury goods conglomerate LVMH, the parent company of Louis Vuitton and Tiffany & Co., is exploring the possibility of relocating more of its manufacturing operations to the United States in light of escalating trade tensions and tariff threats from President Donald Trump.  Anne R / Pexels

Trump Imposes New China Tariffs; China Retaliates as Tesla Halts Some Sales

The announcement follows Trump’s declaration of a 90-day pause on many of the recently announced retaliatory tariffs, although a baseline 10% tariff remains in place. Trump also unveiled plans to increase tariffs on Chinese goods by 125%. In response, China imposed a 125% tariff on American imports, prompting Tesla to halt Model S and Model X sales in China.  The White House / Wikimedia

LVMH CFO: U.S. Facilities Have Capacity to Expand Louis Vuitton Production

During a revenue call with investors, LVMH’s Chief Financial Officer Cécile Cabanis confirmed the group is actively considering expanding U.S.-based production. "There is still capacity" to boost U.S. output for Louis Vuitton products, Cabanis noted, adding that current American facilities already produce about a third of the brand’s local supply.  Jernej Furman from Slovenia / Wikimedia

Tiffany & Co. May Also Shift Some Production from Europe to U.S., Says CFO

She also said that while Tiffany & Co. already manufactures most of its U.S. stock domestically, there is "still some room" to shift production from Europe. “So we are looking at that, obviously,” she said.

However, Cabanis cautioned that such changes aren’t immediate, stating, “It’s with some constraints in terms of recruiting, training, having the right level of experience and expertise… we are not today contemplating to change radically, but this is what we could do.”  Miriam Salgado / Pexels

Arnault Backtracks After Suggesting LVMH Might Relocate to U.S. Over French Taxes

The strategic review comes just months after LVMH CEO Bernard Arnault caused a stir by suggesting a possible relocation to the U.S., citing tax concerns in France and a "momentum of optimism" in the American market. He later clarified, “I never said that we were going to relocate the LVMH group. This statement is false.”  Jérémy Barande / Wikimedia

LVMH Sees U.S. as Key Market Despite Revenue Drop; Tariff Pressures Mount

In 2024, U.S. sales made up 25% of LVMH’s global revenue. Still, the company posted a 3% year-over-year revenue decline in the first quarter of 2025, largely due to a 9% drop in its wines and spirits segment and a 5% fall in its fashion and leather goods division. Despite the decline, LVMH’s stock remained flat following the earnings report and is down approximately 33% from the previous year.  LVMH Moët Hennessy Louis Vuitton (LogosDownload.com) / Wikimedia

Facing 20% EU Import Tariffs, LVMH’s U.S. Shift Seen as Strategic Safeguard

With Trump's tariffs threatening to impose a 20% tax on imports from the European Union, LVMH’s reevaluation of its manufacturing footprint appears to be both a defensive maneuver and a strategic hedge.  Alexas_Fotos / Pixabay