Nostalgic America
Revisiting The Iconic Male Leads Of 1970s Television
By Bruce Berns · November 21, 2024
From John Travolta’s breakout role in Welcome Back, Kotter to Henry Winkler’s iconic turn as Fonzie in Happy Days, these leading men left an indelible mark on audiences. Their charm, relatability, and depth defined the era’s storytelling, creating characters that resonated across generations. But as TV evolved, this archetype seems to have faded, leaving a void where once stood compelling and relatable male leads.
This article revisits those classic roles, exploring what made them timeless and questioning why modern television struggles to replicate their magic. Whether you’re a fan of Barry Williams in The Brady Bunch or Lee Majors in The Six Million Dollar Man, take a nostalgic journey into the golden age of male TV leads. Getty Images / Nostalgic America, Inc.
John Travolta in Welcome Back, Kotter (1975-1979)
John Travolta’s breakout role came as Vinnie Barbarino in Welcome Back, Kotter, where he played the charismatic and cheeky leader of the “Sweathogs,” a group of remedial high school students. Travolta’s performance, marked by his swagger, comic timing, and catchphrases like “Up your nose with a rubber hose,” made him a fan favorite.His role showcased his comedic talent and star quality, propelling him to stardom. During the show’s run, Travolta’s popularity skyrocketed, leading to his roles in blockbuster films like Saturday Night Fever and Grease, which solidified his status as a 1970s pop culture icon. Getty Images / Nostalgic America, Inc.
Barry Williams in The Brady Bunch (1969-1974)
Barry Williams rose to fame as Greg Brady, the eldest of the Brady children, on the iconic sitcom The Brady Bunch. Greg’s character was known for his charm, confidence, and occasional teenage misadventures, making him relatable to audiences of the time. Williams brought a likable energy and charisma to the role, helping the show capture the essence of a blended family navigating life’s ups and downs. His portrayal of Greg cemented him as a 1970s teen idol and contributed to the show’s long-lasting popularity, which endures through syndication, spin-offs, and cultural references. Getty Images / Nostalgic America, Inc.
Ben Murphy in Alias Smith and Jones (1971-1973)
Ben Murphy played Kid Curry (alias Thaddeus Jones) in Alias Smith and Jones, starring alongside Pete Duel. Murphy’s portrayal of the charming and quick-thinking outlaw balanced the show’s mix of humor and drama. The chemistry between Murphy and Duel was central to the show’s appeal, depicting two reformed outlaws seeking amnesty while evading bounty hunters and law enforcement. Murphy’s lighthearted yet earnest performance captured audiences and established him as a memorable figure in Western television. Despite the show’s early end due to Duel’s tragic death, Murphy’s role left a lasting impression on fans of the genre. Getty Images / Nostalgic America, Inc.
Bert Convy in The Match Game (1970s)
Bert Convy was a popular panelist on The Match Game, a lively game show hosted by Gene Rayburn. Known for his quick wit, charismatic presence, and infectious smile, Convy was a fan favorite who contributed humor and clever responses to the show’s quirky fill-in-the-blank prompts. His natural comedic timing and affable personality made him a standout among the rotating celebrity panelists. Convy’s success on The Match Game propelled him to further opportunities as a game show host, including Tattletales and Super Password, solidifying his status as a beloved television personality in the 1970s and 80s. Getty Images / Nostalgic America, Inc.
Bill Bixby in The Courtship of Eddie’s Father (1969-1972)
Bill Bixby starred as Tom Corbett, a widowed father raising his young son Eddie, in The Courtship of Eddie’s Father. The show blended heartwarming drama with comedic elements as Tom navigated single parenthood, aided by Eddie’s matchmaking efforts. Bixby’s warm and nuanced portrayal made Tom relatable, showcasing a father’s devotion and challenges. The show’s father-son dynamic, paired with Bixby’s chemistry with young actor Brandon Cruz, resonated with audiences, creating a beloved depiction of modern family life. Bixby’s role in the series contributed to his reputation as a versatile and empathetic actor on television. Getty Images / Nostalgic America, Inc.
David Soul and Paul Michael Glaser in Starsky & Hutch (1975-1979)
David Soul and Paul Michael Glaser brought charisma and grit to their roles as Detectives Ken “Hutch” Hutchinson and David Starsky in Starsky & Hutch. The show featured the duo’s close friendship as they tackled crime and corruption in a fictional city. Soul’s calm, introspective Hutch balanced Glaser’s passionate, street-smart Starsky, creating a compelling dynamic. Their chemistry, combined with the show’s action-packed plots and iconic Ford Gran Torino, captivated audiences and made the series a hit. Soul and Glaser’s portrayal of loyal, dedicated detectives influenced future buddy cop shows and left an enduring legacy in television history. Getty Images / Nostalgic America, Inc.
Freddie Prinze in Chico and the Man (1974-1977)
Freddie Prinze became a star playing Chico Rodriguez in Chico and the Man, a sitcom about the relationship between a young, optimistic Chicano and the grumpy garage owner Ed Brown (Jack Albertson). Prinze’s charisma, comedic timing, and heart brought depth to Chico, tackling cultural and generational themes that resonated with viewers. His breakthrough role made him one of the first Latino actors to achieve mainstream success on U.S. television. Prinze’s sudden passing in 1977 shocked fans and left a void in the show, but his legacy as a trailblazer and talented comedian endures. Getty Images / Nostalgic America, Inc.
Hal Linden in Barney Miller (1975-1982)
Hal Linden starred as Captain Barney Miller in the ensemble sitcom Barney Miller, set in a New York City police precinct. Linden’s portrayal of Miller balanced authority with empathy and dry humor, anchoring the show’s mix of comedy and social commentary. The series depicted the daily lives of detectives dealing with quirky criminals and bureaucratic challenges, with Linden’s character serving as a voice of reason. His performance earned multiple Emmy nominations and helped make Barney Miller a critically acclaimed series, known for its realistic portrayal of police work and its ability to address serious issues with humor. Getty Images / Nostalgic America, Inc.
Henry Winkler in Happy Days (1974-1984)
Henry Winkler’s role as Arthur “Fonzie” Fonzarelli on Happy Days turned him into a cultural icon. The leather-jacketed, motorcycle-riding Fonz started as a side character but quickly became the show’s standout, known for his cool demeanor, catchphrases like “Ayyyy!” and thumbs-up gesture. Winkler’s portrayal added depth and vulnerability to the character, making Fonzie more than just a rebel but also a loyal friend and mentor to Richie Cunningham (Ron Howard). Winkler’s performance earned him critical acclaim and a devoted fanbase, solidifying Happy Days as a classic sitcom and making Fonzie an enduring symbol of 1970s television. Getty Images / Nostalgic America, Inc.
Jack Lord in Hawaii Five-O (1968-1980)
Jack Lord starred as Detective Steve McGarrett in Hawaii Five-O, leading the state police task force in fighting crime across the Hawaiian Islands. Known for his stern, authoritative demeanor and famous line “Book ’em, Danno,” Lord’s portrayal made McGarrett an iconic TV detective. The show’s exotic setting, innovative plots, and Lord’s commanding performance drew viewers, helping it become one of the longest-running police dramas of its time. Lord’s dedication to the role and involvement in the show’s production contributed to its success, cementing Hawaii Five-O as a significant part of television history and crime procedural storytelling. Getty Images / Nostalgic America, Inc.
James Brolin in Marcus Welby, M.D. (1969-1976)
James Brolin gained recognition as Dr. Steven Kiley in Marcus Welby, M.D., playing the young, progressive assistant to the wise and compassionate Dr. Marcus Welby (Robert Young). Brolin’s portrayal brought a blend of charm, determination, and youthful energy, appealing to a new generation of viewers. His character often served as a foil to Welby’s traditional methods, showcasing generational differences in medical practice and patient care. Brolin’s role earned him an Emmy Award and helped establish him as a notable television actor. The show was praised for addressing medical and social issues with empathy and realism. Getty Images / Nostalgic America, Inc.
James Darren in The Time Tunnel (1966-1967)
James Darren starred as Dr. Tony Newman in The Time Tunnel, a sci-fi series about two scientists who become trapped in time after an experiment goes awry. Darren’s portrayal of Newman, a resourceful and courageous figure, brought intensity and emotional depth to the role as he navigated historical events and futuristic settings. The show, created by Irwin Allen, featured impressive special effects for its time and placed the characters in dramatic scenarios, from the sinking of the Titanic to ancient wars. Although it lasted only one season, Darren’s role solidified his place in sci-fi TV history. Getty Images / Nostalgic America, Inc.
John Ritter in Three’s Company (1977-1984)
John Ritter’s portrayal of Jack Tripper in Three’s Company showcased his comedic brilliance and physical humor. The sitcom revolved around Jack’s antics as he pretended to be gay to share an apartment with two female roommates, Janet and Chrissy. Ritter’s impeccable timing, slapstick comedy, and lovable personality made him the heart of the show, earning him an Emmy and a Golden Globe. Three’s Company was known for its misunderstandings and lighthearted take on relationships and cohabitation. Ritter’s role remains iconic, cementing him as one of television’s most beloved comedians. Getty Images / Nostalgic America, Inc.
Ken Berry in F Troop (1965-1967)
Ken Berry starred as Captain Wilton Parmenter in F Troop, a comedic Western that satirized military life and frontier tales. Berry’s character was a bumbling but good-hearted leader of Fort Courage, often caught in slapstick situations. His physical comedy and charming portrayal anchored the show’s humor and made Parmenter endearing to audiences. F Troop was known for its parodies of Western tropes and its ensemble cast, including Larry Storch and Forrest Tucker. Berry’s role showcased his versatility as an actor and established him as a skilled comedic performer, leading to further success in shows like Mayberry R.F.D. and Mama’s Family. Getty Images / Nostalgic America, Inc.
Lee Majors in The Big Valley (1965-1969)
Lee Majors played Heath Barkley in The Big Valley, a Western series about the wealthy Barkley family. Heath, the illegitimate son of the late Tom Barkley, was a rugged and loyal figure who struggled to earn his place within the family. Majors’ portrayal brought complexity and grit to the role, contributing to the show’s compelling narratives and themes of loyalty, justice, and resilience. His portrayal of Heath Barkley showcased his stoic demeanor and underlying vulnerability, making him a favorite among fans. The show’s ensemble cast, led by Barbara Stanwyck, provided a strong foundation for Majors’ performance, helping him hone his acting skills. The Big Valley was instrumental in launching Majors’ career, leading to future iconic roles such as Steve Austin in The Six Million Dollar Man. His time on the show cemented his reputation as a reliable and charismatic actor who could balance toughness with emotional depth, setting the stage for his success in the action and drama genres. Getty Images / Nostalgic America, Inc.
Lee Majors in The Six Million Dollar Man (1974-1978)
Lee Majors gained worldwide fame as Colonel Steve Austin in The Six Million Dollar Man, a show about a former astronaut rebuilt with bionic limbs and an eye after a catastrophic accident. Austin’s superhuman abilities allowed him to take on high-stakes missions for the OSI (Office of Scientific Intelligence). Majors’ portrayal combined action heroics with a stoic, relatable humanity, making the character iconic. The series’ use of slow-motion effects and the distinctive “bionic sound” became synonymous with Austin’s powers. Majors’ role defined 1970s sci-fi television and cemented him as a leading action star of the era. Getty Images / Nostalgic America, Inc.
Lloyd Hanes in Room 222 (1969-1974)
Lloyd Hanes starred as Pete Dixon, an inspiring and compassionate history teacher at Walt Whitman High School in Room 222, a series that tackled social issues through the lens of education. Hanes’ portrayal highlighted his character’s dedication to teaching and his commitment to his students’ well-being. The show was groundbreaking for its depiction of a diverse and inclusive school environment, touching on topics like racism, gender equality, and social justice. Hanes’ performance brought warmth and credibility to the role, helping the show resonate with audiences and earning it multiple Emmy Awards for its forward-thinking narratives. Getty Images / Nostalgic America, Inc.
David Cassidy in The Partridge Family (1970-1974)
David Cassidy became a teen idol through his role as Keith Partridge, the eldest son and lead singer of the musical Partridge family in the hit show The Partridge Family. Cassidy’s charisma, singing talent, and portrayal of the charming, sometimes mischievous Keith helped propel the show to popularity. The series followed the family’s musical adventures and personal challenges as they balanced fame with everyday life. Cassidy’s success on the show led to a booming music career, with chart-topping hits like “I Think I Love You.” His role cemented him as a 1970s cultural icon and heartthrob. Getty Images / Nostalgic America, Inc.
Richard Thomas in The Waltons (1972-1981)
Richard Thomas played John-Boy Walton, the eldest son of the Walton family, in the heartwarming drama The Waltons. His portrayal of the aspiring writer and thoughtful young man captured the struggles and aspirations of growing up during the Great Depression and World War II. Thomas’ nuanced performance conveyed intelligence, warmth, and vulnerability, earning him an Emmy Award. His role as John-Boy became synonymous with the show’s themes of family, perseverance, and the pursuit of dreams. The Waltons resonated with audiences for its depiction of strong familial bonds and has remained a beloved classic for generations. Getty Images / Nostalgic America, Inc.
Robert Conrad in Baa Baa Black Sheep (1976-1978)
Robert Conrad starred as Major Gregory “Pappy” Boyington in Baa Baa Black Sheep (later retitled Black Sheep Squadron), a series based on the real-life adventures of Boyington’s Marine Corps aviation squadron during World War II. Conrad’s portrayal was intense and charismatic, showcasing Boyington as a fearless leader with a rebellious streak and unwavering loyalty to his squadron. The show combined action-packed aerial combat sequences with character-driven stories that emphasized camaraderie and bravery. Conrad’s performance and dedication to his role brought authenticity to the series, making it a memorable depiction of wartime heroism and leadership. Getty Images / Nostalgic America, Inc.
Robert Conrad starred as Secret Service agent James West in The Wild Wild West
Robert Conrad starred as Secret Service agent James West in The Wild Wild West (1965-1969), a unique blend of Western and spy genres. Conrad’s portrayal of West was defined by his rugged charm, athleticism, and fearless approach to action scenes—often performing his own stunts. Partnered with Ross Martin’s Artemus Gordon, a master of disguise and invention, West faced a range of eccentric villains, including the recurring Dr. Miguelito Loveless. Conrad’s charismatic presence, combined with the show’s innovative use of steampunk-like gadgets and espionage plots, made The Wild Wild West a cult classic and a precursor to modern action-adventure TV series. Getty Images / Nostalgic America, Inc.