Business
Trump Media Plummets Nearly 70% This Year, Family Loses $5B+
By Jake Beardslee · November 20, 2025
Trump Media & Technology Group — the crypto-linked social media company controlled by members of the First Family — has experienced a dramatic collapse in its share price, wiping out more than $5 billion in Trump family wealth as the digital-asset market continues to unravel. Shares of the firm, which trades under the ticker DJT, have fallen nearly 70% this year, including 34.6% in the past month alone, according to Barron’s.
The stock slipped another 1% early Wednesday, trading around $10.76 one day after touching an intraday low of $10.32 — the weakest level since fall 2021, the publication reported. President Trump indirectly owns roughly 115 million shares, held in a trust overseen by his son Don Jr., who also sits on the company’s board. The family’s holdings, valued near $6.5 billion at their peak in mid-May 2024, have now lost more than $5.3 billion, Barron’s found.
The company’s collapse coincides with a broader rout in cryptocurrency markets. Digital assets have been sliding since Trump Media disclosed in August that it had purchased $2 billion worth of Bitcoin. On Tuesday, Bitcoin briefly fell below $90,000 for the first time in months, erasing its year-to-date gains. Analysts say traders have been backing away from riskier assets amid fading expectations of an interest-rate cut next month.
Trump created Truth Social and its parent firm, Trump Media & Technology Group, after he was banned from Twitter and Facebook following the Jan. 6, 2021, Capitol riot. Following the announcement in 2021 that the company would merge with Digital World Acquisition Corp., shares surged as high as $100 in 2022, according to Barron’s.
Even as the stock struggles, the Trump family’s private crypto ventures have been thriving. A Reuters report last month found that the Trump Organization — run by the president’s children during his time in the White House — generated more than $800 million from digital-asset sales in the first six months of this year alone.
Since becoming president, Trump has pledged to establish the United States as the “crypto capital of the world.” Over the summer, he signed the “GENIUS Act,” which created new consumer protections and regulatory guardrails to bolster confidence in digital currencies. He has also ordered the Treasury Department not to sell crypto tokens seized in enforcement actions and is exploring ways for the government to acquire more.
The White House has rejected accusations of ethical conflicts as the Trump family expands its crypto footprint. “Neither the President nor his family have ever engaged, or will ever engage, in conflicts of interest,” press secretary Karoline Leavitt said in a statement.