U.S. News
Jamie Lee Curtis Begs Zuckerberg to Remove Disturbing AI Video: ‘Fake Words Put in My Mouth’
By Jake Beardslee · May 13, 2025
Jamie Lee Curtis Appeals to Zuckerberg Over Unauthorized AI Video
Actor Jamie Lee Curtis has issued a public plea to Meta CEO Mark Zuckerberg, demanding the removal of an AI-generated video that uses her likeness without permission. The 66-year-old Oscar winner turned to Facebook on Monday, May 12, after failed attempts through legal and professional channels to get the content taken down. Taya Gray/The Desert Sun / USA TODAY NETWORK via Imagn Images
Curtis Slams “Totally AI Fake Commercial” in Public Facebook Post
“I have gone through every proper channel to ask you and your team to take down this totally AI fake commercial for some bulls*** that I didn’t authorise, agree to or endorse,” Curtis wrote on her official Facebook page. Gage Skidmore / Wikimedia
Deepfake Misused Ruhle Interview Footage to Promote Unknown Product
The deepfake video reportedly used manipulated clips from a real interview Curtis gave to MSNBC anchor Stephanie Ruhle in January, repackaging her image and words to promote an unknown product. “Fake words put in my mouth diminishes my opportunities to actually speak my truth,” Curtis added. She emphasized her public reputation for honesty, stating: “If I have a brand besides being an actor and author it is that I am known for telling the truth and saying it like it is and for having integrity.” Nan Palmero / Wikimedia
Curtis Warns of AI Threat to Truth and Public Trust: “Wild Wild West”
Despite having a legal team and social media experts involved, Curtis said that none were successful in getting Meta to take action until she directly appealed to Zuckerberg online. “How is this possible?” she asked, warning that the unchecked use of AI could lead to false narratives being attributed not just to celebrities, but to politicians and public servants. “It’s like the wild wild West.” Andy Abeyta/The Desert Sun / USA TODAY NETWORK via Imagn Images
Meta Removes Video Hours After Curtis’s Plea: “Shame Has Its Value!”
Two hours after her post went live, Meta removed the video and confirmed it violated company policy. “It worked! Yay Internet! Shame has its value!” Curtis celebrated in a follow-up post. Kevork Djansezian-USA TODAY
Other Stars Like Taylor Swift Also Targeted by AI Misuse
Her experience echoes similar high-profile incidents involving AI misuse. In 2024, Taylor Swift was falsely portrayed endorsing Donald Trump due to AI content, despite her actual support for Kamala Harris. iHeartRadioCA / Wikimedia